![]() ![]() Getting the Threads feed algorithm right will be key for Instagram. The feed will be a combination of people you follow and recommended content from people you don’t follow, according to Meta. Once you’re in there, it functions a lot like Twitter, albeit with an Instagram design flair, including the same Instagram font and icons. And you can cross post your threads on Instagram as a story, or as a link to another platform. If you’re verified on Instagram (which you can now pay for), that verification will roll over into Threads. The Instagram and Threads worlds are very much interconnected. This is one of Threads’ biggest advantages over other Twitter replacement apps: Over 2 billion people already have a built-in social network on Instagram, so unlike with, say, Mastodon, you don’t have to completely recreate your follower base from scratch. Once you have the app, you can log in with your Instagram account, and choose to follow the same people you already follow on that platform. To use Threads, you’ll have to download it as a standalone app in the Apple or Android store. So how will this new app actually work, and what’s it like? And does it stand a real chance to overtake Twitter? How to use it and what it’s like And it’s also not what many day-to-day users care most about, which is: who’s posting on it and how easy it is to use. But the interoperability isn’t ready yet, according to Meta. Meaning that in the future, you should be able to plug your Threads posts into other social media platforms like Mastodon - a very different approach than Twitter, which has been limiting free API access to third-party developers. The main defining feature that separates Threads from Twitter is that it has decentralized ambitions. But overall, based on early screenshots of the app shared with Vox, the apps look and feel quite similar. Twitter gives you the option to toggle between an algorithmic and chronological-based feed of only people you follow. Your Threads feed will be algorithmic, which means it will be populated by a mix of people you follow and recommended content much like Instagram now. ![]() You can write short posts of up to 500 characters that include links, photos, and short videos up to five minutes in length. “Our vision with Threads is to take what Instagram does best and expand that to text, creating a positive and creative space to express your ideas,” Instagram’s parent company, Meta, wrote in a company blog post on Wednesday.įunctionally, Threads is similar to Twitter, with some minor differences. The app will start to go live for users in 100 countries, although reportedly not in the European Union (more on that later). The Threads app was initially expected to launch later this month, only to be moved up to this Thursday, and now, to today. So Meta-owned Instagram decided to strike while the iron is hot. While there are some alternatives out there, like Mastodon and Bluesky, none have grown to surpass Twitter’s popularity with a critical mass of politically and culturally influential figures. Last weekend, the company started limiting the number of tweets people can read, a questionable business decision that was widely unpopular with users. Many social media users are ready - desperate even - for a solid Twitter replacement, as the app has been going through a particularly rough phase in what many see as its gradual product degeneration under Elon Musk’s leadership. Instagram’s much-hyped new Twitter-killer app, Threads, is here. ![]()
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